6 Different Types of Explainer Videos: Everything You Need to Know

Explainer videos are an effective and creative way to promote a new product or service. Read this article and discover the different types of explainer videos!

Did you know that viewers who watch explainer videos are 85% more likely to purchase than those people who don’t watch?

Explainer videos are an effective, fast and entertaining way to promote a new product or service. They can be placed on your website, directly on your landing pages, homepage or to a specific product page.

Even though a lot of people notice that their sales could be increased by explainer videos, they still are not sure which type of video they should use.

In this article, we are going to talk about the different types of explainer videos available. You can check out these common types of videos and pick one that suits you the most!

1. Live Action Explainer Videos – A lot of people associate explainer videos with animation and they are not far from the truth. Even though most of the explainer videos are animated, live action also works well for explainer videos. Live action includes shooting either a representative from your business company or a professional actor. You can find some great examples of effective live action videos on YouTube.

2. 2D Explainer Videos – One of the most popular and used options for explainer videos. Why? Well, because 2D animated explainer videos can be produced really quickly, they are cost-effective, and they bring amazing results. When using an animation, your creativity or imagination is your own restriction to what can be created and achieved. If you want to learn more about 2D explainer videos, there are some great online tutorials you can check.

3. 3D Explainer Videos – This type of explainer videos is usually the most expensive and time-consuming which means that you will need to plan appropriately and you will need to set a higher budget. According to some experts, 3D animation can improve the impact of your videos. These videos are perfect if you want to brand your business as a technologically savvy and modern company.

4. Infographic Explainer Videos – These videos give a graphical representation of specific data and information. If you are looking for a way to present a lot of information, statistics, and numbers, look no further as this is one of the best options for you. The infographic explainer video allows you to present graphs, flowcharts, and illustrations in a way that is much more fun to understand.

5. Whiteboard Explainer Videos – In the last couple of years, whiteboard explainer videos have become one of the most popular types of explainer videos, especially in the startup communities and online marketing. The whole idea about these videos is to present a series of photos and text as if it is written or drawn on a whiteboard. The videos are accompanied by a voice-over.

6. Stop Motion Explainer Videos – Stop motion is a popular technique used to make objects (usually these are physical objects) to move around on their own. You probably wonder how this is done? Well, it is done by changing the objects in small movements between two or more frames and when these frames are played in a sequence, they give an illusion of motion.

That’s it, you know everything about the different types of explainer videos available. If you want to create your own video, we suggest you to determine your needs and the goals you want to achieve, as well as, the message you want to send to your potential customers and then pick the most suitable type for your project. See more SquareShip explainer videos here.

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